THE MOMENTS WHERE THE WORK IS WON OR LOST.
Sixty seconds when someone asks what you do. Twenty minutes in front of a room. Ten pages on a decision maker's desk. There is a book for each of them.
Two free reads, one for each problem.
Short enough to finish before your next meeting, and the quickest way to find out whether the way I think about this is the way you want to work.
Unmissable
Five moves from the 13 Box System, pulled out and put in order so you can use them on the presentation you are already working on.
DOWNLOAD FREEDeadly Sins PROPOSALS
The 7 Deadly Sins
The seven mistakes that quietly sabotage a proposal. Name them first, because you cannot fix what you have not yet noticed you are doing.
DOWNLOAD FREEWhen a free read is not enough, and the full book is not what the moment calls for.
Each Micro Course pairs the eWorkbook with a full Audio Programme and its MP4 companion, so you can read it, listen to it, and watch it worked through, whichever way the idea actually sticks for you.
Minded Guide 1:1 MEETINGS
The Growth Minded 1:1 Meeting Guide
For business networkers who want more than a full contact list. A practical guide to structuring 1:1 meetings that build connections with real, long-term value.
- eWorkbook
- Audio Programme
- MP4 Companion to the Audio Programme
7 Decisions MICRO COURSE
The Pitch: 7 Decisions
The seven decisions that separate a presentation people forget from one that moves the room, pulled straight from The Pitch.
- eWorkbook
- Audio Programme
- MP4 Companion to the Audio Programme
Life MICRO COURSE
The 5-Dimensional Life
A practical framework for reflection and sustainable transformation, built around five dimensions of intentional living.
- eWorkbook
- Audio Programme
- MP4 Companion to the Audio Programme
Nobody chooses you in one moment. They choose you across three.
You meet them. You present to them. You put something in writing. Most people are strong in one of those and improvising through the other two, which is exactly where the work leaks out. The same discipline runs through all three: decide what they must do, then build everything backwards from it.
Sixty seconds
A room, a coffee, a question you have answered badly a hundred times. You are not closing here. You are earning the right to a longer conversation.
Twenty minutes
You hold their attention only as long as you keep earning it. What they remember afterwards is decided by how you built it, not by how well you spoke.
Ten pages
Read without you in the room, usually in a hurry, usually alongside three others. Now everything depends on the order you put it in.
So It Sticks THE ELEVATOR PITCH PLAYBOOK
Say It So It Sticks
Your pitch is not there to close the deal. It is there to open the door.
Someone asks what you do. Most people ramble. Others sound rehearsed to the point of robotic. The ones who win simply connect, because they decided in advance what the listener should feel and do.
This is a system, not a script. Eleven chapters that take you from your current answer to three tuned versions you can fire on command, with the delivery to make them land and the practice ritual to keep them sharp.
- The 60 | 30 | 15 rule, so the right length is always ready
- The 4P framework: problem, person, promise, proof
- Twelve pitch styles and the room each one is built for
- The five pitch killers, and the fix for each
- The One Word Principle, for anchoring a pitch emotionally
- Templates, prompts and a fifteen minute weekly practice ritual
Instant download. Read it tonight, use it at your next event.
The Neuroscience of Presenting
An audience does not give you their attention. They allocate it.
Attention follows relevance, not effort. Which is why the hardest working presenter in the building can still lose the room in the first thirty seconds, and why a quieter one holds it for an hour.
This is what is happening on the other side of the room. How attention is granted and withdrawn, how a number becomes meaningful, why silence reads as authority, and why most presentations stop rather than close.
- Capture attention in the first thirty seconds
- Build trust through delivery rather than claims
- Make ideas stick, so they survive the walk to the car park
- Why your best number lands flat, and what to put around it
- Move people to action instead of simply stopping
Instant download. The companion micro course launches September 2026.
of Presenting EUGENE MOREAU
Advantage EUGENE MOREAU
The Proposal Advantage
Compliance gets you considered. Understanding gets you chosen.
You had the credentials, the case studies, the pricing and the right format. The answer was still no, or worse, nothing at all. A proposal is not judged on how well it reads. It is judged on what it moves someone to do.
Seven sins, one discipline. Each mistake is the same failure wearing a different face: writing without a defined outcome. Fix that and the other six stop happening on their own.
- Decide the one outcome before you write a word
- Build backwards: outcome, themes, proof, opening written last
- The mirror flip: lead with their need, not your history
- The rule of three: what a busy reader can repeat to their boss
- Name your method, so practice becomes intellectual property
- Say it straight, because jargon hides the absence of substance
Instant download. The companion micro course launches 21 September 2026.
The Pitch
Some things you learn faster by watching them happen.
The other books hand you the system. This one puts you inside it. A story about a pitch that mattered, the decisions made under pressure, and what it cost to get them wrong before anyone got them right.
Read it as a story. Recognise it as your last quarter. If you have ever walked out of a room knowing exactly which sentence lost it, this one will land.
Read it in an evening.
Start with whatever is in your diary.
They work in any order. The fastest return comes from picking the one that matches the next thing you actually have to do, whether that work is in front of you or within you.
You do not need to be louder. You need to be clearer.
Stop chasing opportunities. Start inviting them.